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BRAND/MARKETING STRATEGIST • CREATIVE DIRECTOR/ART DIRECTOR • DESIGNER • PAINTER • PHOTOGRAPHER • PODCASTER • WRITER/AUTHOR/SPEAKER
Direct Marketing Association of Detroit
Situation:
Declining entries and attendance at the DMAD Target Awards program.
Solution:
Creative and art direction, including venue selection. theme creation, design, and copywriting.
Results:
Increased entries and increase event attendance.
This campaign won a DMAD Target Award the following year.
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